TEFAF
As part of a comprehensive website redesign, content was checked for spelling, grammar, continuity, and readability. A series of short ‘Stories’ or ‘Expertise’ essays required
- Writing original and rewriting extant content based on in-depth research and strict fact-checking methods to maintain the highest possible quality on potentially obscure or complicated topics within the fine art, design, and antiques industries. This demanded professional knowledge of international art history including notable practitioners, movements, and themes, as well as background knowledge on contemporary and historical institutions, collectors, trends, and practices
- Editing language, grammar, syntax, and style to TEFAF’s preferred American English while maintaining brand continuity, IE ‘Tefaf’ or ‘TEFAF’, ‘Fair’ or ‘fair’, etcetera
Established in 1988 as The European Fine Art Fair, TEFAF presents international events in Maastrict, the Netherlands, and New York, USA, to display the best in fine art, antiques, and design from antiquity to today.